Unit 3.1 Broadcast day (tasks assigned to me from the group)

Unit 3.1 Task 2
The group ‘Mook Productions’ has come up with a number of ideas for our broadcast day programme, some including a Big Brother spin off, a short ten minute movie; a prank show and our favoured football chat show. This football chat show is the approved idea that we are going ahead with and is a half and half between our own creation, and a blended spin off between Match of the Day and Soccer a.m.
As we are all males in our broadcast group and all like football, it seemed a good choice to work with; but without being just a bias choice of preference, we know that football has a widespread fan base and is always popular amongst both men and women.
Our show – ‘Extra Time’ targets its audience at men between the ages of 15 and 35 who have a keen interest in the sport and enjoy to talk, or rather have ‘banter’ about rival teams, matches and decisions in games. Not only this, but the inclusion of the attractive young woman modelling the England strip, would be to interest males between these ages the most. But of course any one of any age can watch it as well, as it is suitable for all.
The finished programme will be twenty minutes long, a time we feel is just right for our show as it is not too quick so the viewer does not have time to enjoy it; nor too long so the viewer doesn’t become bored. It will be an informal programme with presenters and audience, both conversing thus creating the show. The broadcast will also include VT’s and challenges to allow breaks from set and studio. Within the twenty minutes there will not be any adverts as this would slow down the show and break up an area of the programme unnecessary.
The programme will be used to create a new style of football programming, allowing a mix of fact and formality into an informal atmosphere. If the programme goes as planned and decided, then the finished product will be a successful new show for our target audiences to enjoy.
Task 4
On finding the target audience for our own programme, we thought it best to look into the styles of those programmes that are similar to ours. These were Match of the day and Soccer a.m. The first was the more formal of the two by far, with an expensive business type professional studio layout, with football pundits and commentators chatting away in suits around a table. Although a brilliant programme with a wide number of viewers, we felt that it was too serious for us to copy and so we wanted to create something completely different, yet still keeping certain elements of the show; such as style of VT’s and the topics of conversation, along with making our own catchy theme tune. We looked to the next programme and found this one much more the style that we wanted. The Soccer a.m. show was the popular choice for the group and the right basis for us to come up with ideas. It was very informal with a brilliant messy unpredictable feel to it, almost as if it could go wrong humorously despite it being professionally created. We saw the loud, ‘lads down the pub’ type of football banter refreshing and wanted to evolve this into our show with a sofa a few stools and lots of football shirts and scarves as a set.
Luckily for us, these two football programmes both have similar audiences, except Match of the day has a larger audience on BBC than Soccer a.m. does on Sky. From this we have decided that we want to show our broadcast on one of the four main channels instead of Sky or Virgin. This being because everybody has channels 1 to 4, but not Sky and Virgin; thus offering us larger viewing figures if successful.